|
| |
 |
|
| |
| |
 |
Marketing |
| |
Hannah Lutkin
BSc Food & Consumer Studies,
Sheffield Hallam University
Commercial Trainee, Northern Foods (Pork
Farms Bowyers)
|
|
|
| |
|
| |
|
| |
Hi
my name is Hannah Lutkin. I graduated from
Sheffield Hallam University with a first class
honours degree in Food and Consumer Studies.
I have always had an interest in food –
both studying it and eating it! I studied
Home Economics at both GCSE and A level and
therefore my degree was a natural progression
from this. I chose to study Food and Consumer
studies as I felt it would be a course which
would offer me a good foundation for a career
within the food industry. It provided me with
an insight into both the food science and
marketing of food.
I chose to work in the food industry as it
is a fast moving, ever changing industry which
provides many varied challenges. The food
industry is all about consumers, shoppers
and retailers demanding higher quality product
goods at competitive prices – working
within this environment provides an opportunity
to market dynamic and innovative products
to meet this requiremement.
I am currently on the Northern Foods graduate
scheme working for Pork Farms Bowyers, however
previous to this I carried out a year's placement
(as part of my degree) at another Northern
Foods site – Pennine Foods which produce
chilled ready meals for Marks and Spencer.
At Pennine Foods I worked within the technical
area developing new ready meals and as a result
I launched around fifteen new products in
a year. This year provided me with excellent
experience of the real working world within
a very fast moving business, an experience
which has proved invaluable to me since I
have started working for Pork Farms Bowyers.
At Pork Farms Bowyers I am a commercial trainee
within the sales and marketing department.
My training is made up of several mini placements.
For my first placement I was working within
the Category Management department, which
provided me with an insight into the market
in which Pork Farms Bowyers operate. Whilst
working with the Category Management team
I gained wide exposure to the company's customer
base, whilst also learning about the product
categories and gaining an understanding of
product, consumer and market information and
how this can be used by the business to make
better decisions.
This formed a firm foundation for my next
placement in marketing. My main responsibility
as product manager within the marketing team
was to manage the implementation of product
related projects through the company from
concept to launch. For example in Spring,
I was working on Christmas, which involved
introducing new products, designing the Christmas
packaging and working with manufacturing to
ensure that the factory has capacity to cope
with the new products. All of which needed
to be completed by July to ensure we
have listings with the major multiples.
When I have finished my marketing placement
I am moving on to work with the Sales team
for a year where I will have responsibility
for my own accounts.
My goal over the next two years is to gain
as much commercial awareness and experience
as possible. The opportunity I have been given
at Pork Farms Bowyers is fantastic and I would
certainly recommend a career in the food industry
to anyone! |
| |
|
| |
|
| |
|
| |
|
|
| |
| |
| |
| |
|
|
|
